Every year the jury is starting the review with the statement "every submitted film is a good one".
Altogether 45 independent judges evaluate the submitted entries.
Half of these jury members are replaced by new appointed members every single year. The jury members are specialists in their specific field of work, such as travel agents, professors, students, executives, directors, ministers, consuls, ambassadors and artists. Most of them are frequent travelers themselves.
→ Quality of the picture design
→ Quality of the musical backing
→ Quality of the spoken text elements
→ Does the film encourage or excite the visitor to visit the country, the city, the region or the hotel?
→ Is the overall impression consistent and authentic for the context?
→ How long does the movie stay in memory positively?
→ How clear is the statement of the film?
→ How well are visions or innovations of the tourism-industry presented?
→ How well does the film appeal to the target group?